Apple will open a new development center in Jerusalem

US tech giant Apple is expanding its operations in Israel, adding a new development center in Jerusalem alongside its existing sites in Herzliya and Haifa.

The announcement was made on LinkedIn Wednesday in a Hebrew-language post by an Apple talent scout looking to hire Israeli engineers.

According to the post, the Jerusalem center will focus on processor developments for Mac computers. Apple relies on Intel chips, but is preparing to swap out remaining Intel components with bespoke in-house processors.

In late 2020, The Times of Israel reported that Apple’s Israeli teams were behind the M1 chips, Apple’s first in-house developed and built chip for desktops and laptops. Earlier in 2020, Apple CEO Tim Cook officially announced that the company would produce its own processors for its desktop and laptop computers, as part of the tech giant’s penchant for controlling as many parts of the world as possible. material of its products. The company was already using in-house designs for its iPhone, iPad and Apple Watch, and is now using its knowledge for its line of computers.

Apple opened its first Israeli site in Herzliya in 2015, after acquiring Israeli startup Anobit for some $390 million in 2012. Apple also bought Israeli 3D sensing company PrimeSense in 2013.

Haifa-born Johny Srouji, Apple’s senior vice president of hardware technologies, was responsible for setting up the Israeli R&D centers where Apple now employs about 2,000 people.

Srouji led Apple’s efforts to build a team of silicon and technology engineers, overseeing the development of new silicon and hardware technologies, including batteries, application processors, storage controllers and others. chips, says Apple’s website. Part of this team resides in Israel.

Prior to joining Apple, Srouji held senior positions at Intel and IBM in processor development and design.

“Through Israeli development, Apple manages and streamlines data storage technology in a range of devices: wireless communication components for the Apple Watch, as well as integrated circuits that were developed in Israel, and the gem of the crown,” Srouji said. months according to Globes.

“The Israeli team played a central role in the development of the premium version of the company’s flagship M1 processor, including the M1Pro and M1Max chips designed to support high-end Mac computers such as MacBook Pro and MacBook Studio. . These chips were built here in Israel while working with other teams around the world, including at the Cupertino headquarters,” he added.

Also last month, Apple announced it was expanding its engineering R&D center in the West Bank Palestinian town of Rawabi, where it currently employs more than 60 engineers.

“By creating more opportunities for Palestinian engineers, we saw a way to help solve an important regional issue while advancing Apple’s core values,” Srouji said at the time, according to CTech by Calcalist. .

“At Apple, we are committed to fostering inclusion and diversity within our global workforce,” Srouji added. “We know that to support meaningful change, it must also be good for business. Finding talent in the Palestinian Authority expands the pool of qualified engineers, which helps us meet the needs of our growing business.

Apple currently has more than 100 open positions in Israel.

Shoshanna Solomon contributed to this report.

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